North Post

About North Post

A small studio, built around thoughtful work.

I'm Jesse, the person behind North Post. I build websites, apps, and digital products for people who care about how their work shows up in the world.

Jesse Ruiz wearing a dark cap and glasses, raising one hand in a wave while seated at a desk chair.
Jesse Ruiz — Founder / Engineer

My background is in iOS and software engineering, but the work has never been only about code. It is about asking the right questions, making careful decisions, and building something clear, useful, and made to last.

Why North Post

Better digital work should support the business—not strain it.

I started North Post to help businesses and organizations improve their digital footprint without pushing them into more cost or complexity than they need.

Sometimes that means a new custom website. Sometimes it means improving the site or platform already in place. The right answer depends on the goals, the budget, and what will actually be useful after launch.

That same thinking shapes North Post's pricing and support. Scope is explained plainly, shared engineering standards are built into the work, and ongoing care is available when it is genuinely helpful. The goal is not to sell the largest build. It is to make the right thing, build it well, and leave the business in a stronger position.

The goal is not to sell the largest build. It is to make the right thing and build it well.

The engineering behind the studio

Product judgment, carried through the details.

My primary work is iOS development, where good software depends on more than getting a feature across the finish line. Architecture, maintainability, documentation, thoughtful review, accessibility, performance, and the long-term health of the product all matter.

I bring that same discipline to North Post. For mobile products, that also means choosing the platform around the product: native iOS when it matters, and a cross-platform approach when it makes better sense for the goals, budget, and timeline.

Native when it matters. Cross-platform when it makes sense.

From people I've worked with

Thoughtful work is collaborative.

A few words from people who have worked alongside me in software and product.

Jesse brings a thoughtful approach to problem solving and software design and is always among the first to help. His documentation, pull requests, and code reviews are exceptionally thorough, and he continually pushes the codebase toward modern APIs and language features.

Jeff H.Software Architect

Jesse is an extraordinary iOS developer and teammate. He delivers complex SwiftUI and UIKit work with clean, SOLID-aligned code, mentors others, and brings strong architectural judgment. His feedback is constructive, and he balances speed with quality.

Yon M.iOS Engineer

Jesse is an outstanding developer: proactive, organized, meticulous, and always willing to help. His deep knowledge made him a go-to partner for questions and brainstorming, and he consistently elevated the work. I would gladly work with him again.

Leigha M.Senior Product Designer

Condensed from colleague recommendations supplied by the author.

Working together

Have something that could work better?

Tell me what you are working with, what is getting in the way, and what a better outcome would look like. We can figure out the right-sized next step from there.

North Post is structured to meet the work where it is—from improving an existing site to building a custom digital product—with clear starting points and support that can continue after launch. Explore services & pricing.